Native Advertising and Content Marketing Are The Same Thing?

Content Marketing

There are a lot of paired terms in digital marketing that we see being toss around, to compare them to each other and to better understand their concept, like our recent article entitled Inbound Marketing vs Content Marketing. It seems every day new concepts are popping up. Over the last few years, heard of customer […]

What Is SEO Content? A Guide to Creating Content for SEO


Writing SEO Optimized content is no simple task. There is a lot of things to considers such as the tone or mood and style or ways you want to write your content, to name a few. If you have a fully defined content strategy then you are set on writing friendly web content. What Is […]

Inbound Marketing VS Content Marketing

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Have you read an article that compares and differentiates two phrases that you used interchangeably? Well, this is that situation that we have right here. Those two phrases are inbound marketing and content marketing. It turns out that content marketing vs inbound marketing have specific differences and we will have to discuss each and every […]

Search Engine Positioning: Why it is Important?


Search engine marketing is gaining more and more attention in the marketing industry, especially during the time when the pandemic fluctuating dramatically, and social media and online visitors have soared in number. The visionary marketers realized the potential and benefits of search engines, investing more in the online marketing strategy such as SEO, the ultimate […]

List of Some of the Best Digital Marketing Books


Reading plays are an important role in the life of a man. It’s about thinking, sharing, and connecting with others. For digital marketers, reading is an integral part of what they do. It is essential to make sure that you stay up to date with the latest and cutting edge marketing products that can help […]

What are the different types of copywriting?


Copywriting is one of the essential skills inside a Digital Marketing Team. Whether you are someone who is casually scrolling through social media or having your daily newspaper read, you are bound to encounter different types of advertisements. An advertising copy is a product of someone who is an expert in copywriting called copywriters. It […]